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Product intelligence

Know what customers need before your next product decision

Bring product opinions, preference scores and written explanations into one research workspace. Collect feedback with structured forms, inspect the responses and use reports and analysis to understand the evidence behind a product decision. Give product, research and marketing colleagues a shared basis for discussing what to test, improve or investigate next.

  • Consumer brands and manufacturers
  • Product managers and innovation teams
  • Product research agencies
  • Customer insight teams
Illustrative preview
Flagship Product Intelligence
Smart Packaging & Product Intelligence

From an On-Pack QR Code to Your Next Product Roadmap

Use a QR link on your packaging to invite feedback from people using your product. Printing, promotion and platform costs depend on your setup.

Illustrative preview with sample data. This is not live customer activity; QR scans do not verify a purchase or guarantee a complaint outcome.

Direct customer feedback

Direct customer feedback

Use a QR link on your packaging to invite feedback from people using your product. Printing, promotion and platform costs depend on your setup.

Private Deflection

Direct Complaint Deflection

Resolve product complaints directly with your quality team with batch numbers and photos before they turn into public negative reviews on social channels.

AI Roadmap

Demand-Driven Product Roadmap

These sample requests illustrate a feedback review. Validate demand and assess your evidence before prioritising a product change.

The Continuous Product Intelligence Loop

  1. 01

    Attach dynamic QR to every product

    Embed SKU, batch numbers, and manufacturing dates in every code. Customers scan directly with their native phone camera without installing an app.

  2. 02

    Capture sentiment at the moment of use

    Gather feedback when the customer is actively using or unboxing the product. Record satisfaction ratings, compliments, or specific issues in seconds.

  3. 03

    Triage complaints & resolve issues early

    Send product details and photos to your quality team. Response and replacement policies are set by your organisation.

  4. 04

    AI translates feedback into product roadmap

    Jorip analyzes response patterns to identify customer feature requests, evaluate price sensitivity, and prioritize your upcoming product releases.

Horizon Reserve Blend
SKU #HCG-9421 · Batch #B26-08
Instant Camera Scan · No App Required
A clear fit for the people buying and using it

Who needs this service, and why?

Product manager

The challenge

A list of feature requests does not explain which needs matter to different customers.

The benefit

Collect comparable answers and supporting comments, then review the evidence behind proposed priorities.

Innovation lead

The challenge

New product ideas need customer evidence before the team commits more development work.

The benefit

Run concept and preference studies with agreed questions and a defined reporting scope.

Customer insight analyst

The challenge

Product feedback lives in separate files that are difficult to revisit during a decision.

The benefit

Keep the questionnaire, submitted records, saved analysis and reports connected in the project.

Turn the service into everyday work

How your tenant uses Jorip

Use these existing workflows to connect your team’s task with a result it can review and use.

Product concept research

How you use it

Describe the concept in a form, ask about needs and preferences, and collect the reasons behind each response.

What your team gains

Understand the customer reaction before choosing what the team should investigate next.

Product improvement research

How you use it

Collect ratings and open feedback about an existing product. Use approved fields, reports and reviewed text themes to inspect concerns.

What your team gains

Discuss improvements with the original responses available to support the decision.

Customer-group comparison

How you use it

Capture relevant group attributes with consent, then filter reports or use governed analysis to compare recorded answers.

What your team gains

See how opinions differ within the respondents and groups your study actually reached.

Part of every service

From trustworthy responses to useful insight

Your workflow brings analysis and quality review together in the same workspace. Match the published plan allowances and optional AI credits to the work your team needs.

AI-assisted data analysis

Ask questions across approved fields, compare relevant groups and organise written responses. Review field meanings, filters, statistical assumptions and supporting answers, then save analyses for the next team discussion.

Compare product preferences across customer groups and organise written feedback with reviewed themes and shared codes. Give your team evidence for which needs to investigate next.

Provider-assisted dataset questions require workspace enablement, a configured provider, permission and credits. Review the analysis and sampled text themes before using them in a decision.

Data quality & review

Investigate configured quality findings, assign follow-up and record review decisions. Apply approved corrections in tracked batches, retain the original submissions and reconsider derived corrections through rollback.

Investigate inconsistent product ratings or questionable responses before discussing priorities. Keep reviewer decisions and approved corrections connected to the original answers.

Quality flags guide investigation and depend on the available collection metadata. Corrected values are retained separately; submission exports currently contain the original answers.

See how the shared workspace tools work
Benefits versus price

Pay for the workspace your team needs

Product Intelligence works with the free Starter plan from day one. Choose a paid workspace or dedicated packaging plan when several colleagues or repeated studies need more projects, members, submissions or storage. Your subscription keeps collection, QR feedback, defect review and reporting together.

Loading published plan prices…

What makes the subscription useful

  • Bring product feedback and its supporting responses into one project.
  • Compare recorded preferences across approved customer groups.
  • Reuse research questions and reporting views for the next product review.
  • Give product and marketing teams evidence they can inspect together.

Check the value in your own process

  • Time needed to prepare each product research round
  • Product decisions linked to reviewed customer evidence
  • Reuse of agreed questions and reporting definitions across studies

Use these measures to evaluate your own improvement. They are not promised customer results.

Start with a process you can evaluate

Put the service to work in three steps

  1. 01

    Define the product decision

    Choose the concept, customer need or improvement you want to investigate and agree the questions that will inform it.

  2. 02

    Collect comparable feedback

    Publish the reviewed form, reach your chosen respondents and collect structured answers with written explanations.

  3. 03

    Review the evidence together

    Investigate quality findings, compare approved answers and review text themes with optional AI assistance. Share the evidence with colleagues responsible for the next product decision.

The tools included in this workflow

  • Forms
  • Question library
  • Distribution
  • Submissions
  • Reports
  • Analysis
  • Codebooks & coding
  • Quality overview
  • Issue inbox
  • Data cleaning

Insights describe the responses your study collects; respondent selection and interpretation remain your responsibility. Jorip does not verify purchases, capture automatic packaging scans or decide your roadmap. Sales forecasting and external commerce or ERP data require a separately established compatible workflow.

Give your team a better way to work

Start with the process you want to improve

Choose the service, compare the current plan and test the workflow with your team.

Discuss your team’s requirements
Get started today

Create your first form

Build a form for your next survey, application or feedback request. Collect responses in one workspace and give your team a clear place to review them.

  • Flexible forms for surveys, applications and registrations
  • Connected collection for online responses and compatible offline fieldwork
  • Review with context using submissions, quality findings and team permissions
  • Choose a plan for your team · review current prices and allowances
Jorip Studio / Product Demand SurveyForm preview
Section 1 · Consumer Feedback

New Product Demand & Willingness to Pay

Q1How likely are you to purchase this product at the standard retail price?
Extremely likely
Somewhat likely
Neutral / evaluating alternatives
Example question
Single-select answer
No responses shown